Vertu is an English designer and manufacturer of luxury mobile phones and a lifestyle services provider. Founded in 1998, the company has witnessed several stages of mobile transformation. Alongside its precision-engineered phones, the company offers a 24-hour concierge service and access to exclusive events and experiences, all at the touch of a button. “Vertu customers appreciate the quality of the product and the lifestyle services that come with it, but they also require a high-performance phone with cutting-edge technology,” says Jon Stanley, Vertu’s Head of PR. “For most people, their phone contains their life: their contacts, pictures and videos, and they use it for up to 10 hours a day.” Vertu’s in-house development team uses the Android operating system, customising the platform for Vertu’s growing global customer base, adding apps and features that complement modern affluent lifestyles. According to Jon, “Android offers the perfect technological complement to the physical and service elements of the Vertu brand.” He sees Android as a way to attract new customers who are more demanding in terms of technical innovation: “Vertu is constantly innovating and reimagining its products and services as we capitalise on the growing worldwide demand for ‘luxury-tech’ and Android is at the heart of these developments.”
Android offers the perfect technological complement to the physical and service elements of the Vertu brand.Jon Stanley, Head of PR, Vertu
Android provides luxury phone and lifestyle service provider Vertu with the perfect operating system to meet the unique needs of its global affluent customer base.