Founded in Istanbul, Peak Games has grown into a global technology developer, providing community-based games for users worldwide. “We take the classic game experience and migrate it to mobile,” says Erdem Inan, Director of BI and Marketing. “Our users can socialise, have fun, send each other gifts and chat in a digital environment.” Much of the company’s success is linked to Android, which Peak Games sees as its priority mobile platform. From ROI to user acquisition, Android supports key areas of the business. “Most of our games are dependent on scale, and getting users in Android is a lot easier than other mobile platforms,” says Erdem. “We get 65,000 installs per day from Android, and for games like Spades Plus, more than 70% of our mobile revenue comes from the Android platform.” Android’s dynamic structure and fast, flexible iteration cycles help Peak’s developers fix issues quickly and push improvements out to users. This is important for a company that depends heavily on user experience. Thanks to Google Play’s extensive reach, Peak Games have been able to expand into new geographies, such as Western Europe and the US. “Android has been helpful in growing in international markets because user acquisition is much easier,” says Erdem. “Our average cost per acquisition in Android has been around 30–40% lower than other platforms.”
Android has been helpful in growing in international markets because user acquisition is much easier. Our average cost per acquisition in Android has been around 30-40% lower than other platforms.Erdem Inan, Director of BI and Marketing, Peak Games
Peak Games has leveraged Android to grow in international markets with a 30-40% lower average cost per acquisition than other platforms.