Le Cicogne co-founder Monica Archibugi started building her network of babysitters with just a notebook and pen. Now, Le Cicogne helps parents find their ideal babysitters in more than 80 cities across Italy. The business took off when Monica met her co-founder Giulia Gazzelloni, and they secured funding to develop a brand new business model centred around a mobile app. “Through Google Analytics, we saw that 70–80% of users were visiting our website via mobile, so we focused on creating a mobile app,” says Monica. “We’re the first app to offer a complete service – from matching to payment.” The app has transformed the user experience by speeding up the matching process from 24 hours to just two, and by enabling parents to make last-minute requests up to 30 minutes before they need a babysitter. “Moving to a mobile app, and thanks to Android in particular, we were able to increase our customer base by 30% leading to a 20% growth in business month-on-month,” says Giulia. “All because we had the courage to believe in an idea and offer something innovative to our customers.” Thanks to its availability on a wide range of devices, Android also plays an important role in reaching more babysitters. “One of our babysitters recently called to say that the app has completely changed her life,” says Monica. “After one job via the website she was able to buy a smartphone. Now she has three long-term jobs and can finally afford to move in with her boyfriend – all thanks to the app.”
Moving to a mobile app, and thanks to Android in particular, we were able to increase our customer base by 30% leading to a 20% growth in business month-on-monthGiulia Gazzelloni, Co-Founder, Le Cicogne
Discover how Android helped the co-founders of Le Cicogne, an app that helps parents find their ideal babysitters, increase their customer base by 30%.