Everytap is an app which works in partnership with cafes and restaurants to provide users with special offers, which in turn increases traffic and sales for these partners. In 2015, Everytap became The Mobile Application of the Year in the Start-Ups category at the Mobile Trends Awards; and since September 2015 Everytap has been working in collaboration with TVN Ventures. After perfecting their vision for the app and conducting research among potential users, the developers of Everytap created their app for Android. “We focused on platforms of the future and Android is a popular platform, both in Poland and globally. From over 105,000 downloads, 65% were on Android,” said Adam Pachucki, Co-owner and Product Manager of Everytap. These figures translated to increased sales and further growth, to the point where the company has now teamed up with more than 520 partner outlets in major Polish cities. Ecosystem fragmentation of devices hasn’t brought challenges for Everytap, since Android allows them to focus more on innovations that lead to better interaction and user interface. According to Adam, working with Android has been crucial in enabling his business to connect with new users and explore different opportunities. It has also allowed them to reach further afield and contributed to the development of the company as a whole. The combination of high-quality products, rapid development and excellent communication has been the secret to Everytap’s success.
We focused on platforms of the future and Android is a popular platform, both in Poland and globally. From over 105,000, downloads 65% were on Android.Adam Pachucki, Co-owner and Product Manager, Everytap
After choosing to develop its app on Android, 65% of Everytap’s downloads have occurred on the open platform.