DJiT

In 2012, Jean-Baptiste Hironde launched a free of charge music mixing app called edjing that allows people to share their creations on social networks. But it wasn’t until 2013, when he started using Google tools, that users really discovered it. “Before, we were only developing our application on Apple. In 2013, we started developing on Android. That really boosted our growth, we effectively tripled our audience,” explains Jean-Baptiste. DJiT then decided to adopt the entire Google ecosystem, including the Android Platform, Google Play, App Engine and Google Apps for Business. “This allowed us to focus on developing musical apps rather than infrastructure.” As a result, the company now has 35 million users worldwide and its revenues have doubled in less than two years. DJiT has kept on growing, and today has 30 employees. “Google is the development platform that’s best tailored to our needs. It’s at the heart of our company and has enabled us to work in a more fluid way. Android too is an integral part of our core business.”

In 2013, we started developing on Android. That really boosted our growth, we effectively tripled our audience.

Jean-Baptiste Hironde, Executive Director, DJiT