Clue

Ida Tin is a driven, visionary and uncompromising Danish entrepreneur. During her adventures as a young woman, travelling by motorbike through remote parts of the world, she became increasingly aware of the health issues that women face. Frustrated by the lack of products and solutions available, and the lack of genuine insights into women’s needs, she was compelled to do something about it. Ida had the idea that through a mobile device, women could gain an understanding into their menstrual cycle, and a liberating insight into how their bodies work. Ida had discovered a huge gap in tech innovation and women’s health. A gap she was determined to fill.

While searching for investors, Ida found an ally in Hans, an entrepreneur from Berlin. Together they joined forces and set about building Clue. Android’s open source nature gave them the flexibility to innovative and create an app that put women’s needs first and entirely redefined the ‘femtech’ category. Using Android allows them to test new features, and constantly improve the app from user feedback. Android’s compatibility with a diverse range of hardware devices has helped Clue reach 5 million users in just 3 years. 40% of those are in emerging countries.

This is the story of Clue.

I knew that if we could get technology to work for women, it would have a huge impact in the world.

Ida Tin, Co-Founder, Clue