The choice screens
Your Android, your choice
Updated September 18th, 2025
About the choice screen
On March 26, 2025, the Japan Fair Trade Commission (JFTC) announced that some of Google’s services are in scope under the Mobile Software Competition Act (MSCA), a new piece of legislation designed to foster competition and ensure fair and open digital markets. Later this year, Google will make the following changes to comply with its MSCA obligations requiring it to show choice screens: (i) introduce a new browser and search choice screen on Android smartphones; and (ii) show a search choice screen on Chrome on non-Android smartphones.
Search choice screen
The user is required to choose one search provider from the choice screen. Selecting a search provider from the choice screen will (i) set the search provider in a home screen search box to the selected provider, (ii) set the default search provider in Chrome (if installed) to the selected provider, and (iii) install the search app of the selected provider (if not already installed).
Browser choice screen
The user is required to choose a default browser provider from the choice screen. Selecting a browser from the choice screen will (i) install the browser app of the selected provider (if not already installed) and (ii) set the default browser to be used when a user opens links from other apps.
The search and browser choice screens will begin appearing on new and existing devices distributed in Japan from December 2025.
For information on choice screens shown in Chrome for non-Android devices, please visit chrome.com/choicescreen/msca.