The choice screens

Your Android, your choice

Updated September 18th, 2025

About the choice screen

On March 26, 2025, the Japan Fair Trade Commission (JFTC) announced that some of Google’s services are in scope under the Mobile Software Competition Act (MSCA), a new piece of legislation designed to foster competition and ensure fair and open digital markets. Later this year, Google will make the following changes to comply with its MSCA obligations requiring it to show choice screens: (i) introduce a new browser and search choice screen on Android smartphones; and (ii) show a search choice screen on Chrome on non-Android smartphones.

An Android mobile screen showing a list of search engines in the initial phone setup from which users can select and set their preferred default search engine.

Search choice screen

The user is required to choose a default browser provider from the choice screen. Selecting a browser from the choice screen will (i) install the browser app of the selected provider (if not already installed) and (ii) set the default browser to be used when a user opens links from other apps.
An Android mobile screen showing a list of browsers in the initial phone setup from which users can select and set their preferred default browser.

Browser choice screen

The user is required to choose a default browser provider from the choice screen during setup. The effect of a user selecting a browser from the choice screen is to install the browser app of the selected provider (if not already installed) and to set the default browser to be used when a user opens links from other apps.

The search and browser choice screens will begin appearing on new and existing devices distributed in Japan from December 2025.

For information on choice screens shown in Chrome for non-Android devices, please visit chrome.com/choicescreen/msca.

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