The choice screens

Your Android, your choice

Updated January 8, 2024

About the choice screen

Following the European Commission’s July 2018 Android decision, Google introduced a promotional opportunity for search apps and browsers in Google Play and, subsequently, a choice screen requiring Android smartphone and tablet users to choose a default search provider during initial device setup.

On September 6, 2023, the European Commission announced that Google has been designated as a gatekeeper under the Digital Markets Act (DMA), a new piece of legislation designed to harmonize platform regulation across the EU and ensure fair and open digital markets. Beginning in March 2024, Google will make the following changes to comply with its DMA obligations requiring it to show choice screens: (i) introduce a new browser choice screen during initial device setup in addition to a search choice screen on Android smartphones and tablets; and (ii) show a search choice screen on Chrome on non-Android platforms. An illustrative version of the choice screen follows, which is subject to change before March 2024. Providers may vary by country.

An Android mobile screen showing a list of search engines in the initial phone setup from which users can select and set their preferred default search engine.

Search choice screen

The user is required to choose one search provider from the choice screen during setup. The effect of a user selecting a search provider from the choice screen is to (i) set the search provider in a home screen search box to the selected provider, (ii) set the default search provider in Chrome (if installed) to the selected provider, and (iii) install the search app of the selected provider (if not already installed).

An Android mobile screen showing a list of browsers in the initial phone setup from which users can select and set their preferred default browser.

Browser choice screen

The user is required to choose a default browser provider from the choice screen during setup. The effect of a user selecting a browser from the choice screen is to install the browser app of the selected provider (if not already installed) and to set the default browser to be used when a user opens links from other apps.

The browser and search choice screens will begin appearing on new devices distributed in the EEA on or after March 6, 2024.

For information on choice screens shown in Chrome for non-Android devices, please visit chrome.com/choicescreen.